Digital Marketing Paid Search (PPC) Strategist (Remote in US)
Company: Logical Media Group
Location: Miami
Posted on: May 3, 2024
Job Description:
The Paid Media Strategist will be responsible for various
digital marketing activities, primarily focused on Paid Search and
Paid Social Advertising. The role may also involve Programmatic
Display and other third-party social platforms. This will include
site research, keyword research, campaign development,
optimization, and performance analysis for our clients.
Successful candidates will be passionate about paid media, teaching
others, and enjoy juggling multiple clients. Furthermore,
individuals who would enjoy this position are naturally
self-driven, curious, analytical, innovative, problem solvers,
highly attentive to the quality of the work while maintaining the
timeliness of deliverables, etc.
Requirements
Client Deliverables and Communication
- Lead, maintain, and continuously optimize client accounts
- Demonstrate a deep understanding of clients' goals and business
objectives
- Create decks to report on campaign performance
- Effectively present to clients via in-person, video, and/or
call regarding strategy and optimizations
- Provide internal and external reporting with regards to the
status of a project and how the client and company goals are being
met
- Identify additional growth opportunities in other marketing
channels
- Develop, implement, and manage paid search, paid social, and
display marketing strategies for a variety of clients
- Use campaign data to recommend and implement optimizations to
improve overall campaign performance
Data Analysis and Optimization
- Extract insight from campaign data, identify relevant trends,
and provide well developed proactive recommendations to enhance and
exceed overall client search marketing goals and objectives
- Use Google, Bing, and Social Search Marketing tools (Facebook,
LinkedIn, Twitter, Pinterest) as well as additional 3rd party
software (Marin) to develop new campaigns and edit existing ones to
ensure ROI for all clients
- Continuously manage and adjust campaign budget allocation
- Exhibit clear understanding of overall client messaging and
develop search marketing creative, including but not limited to
keyword generation, text ad copy creation, and landing page
copywriting
Research Market Trends
- Stay up-to-date on and advise clients of the latest trends in
online search marketing
Requirements
- Bachelors Degree
- 3 years of Paid Media (search and social) experience at a
digital marketing agency
Benefits
Logical Benefits
- Medical, Dental, Vision, Short-Term Disability, and Life
insurance
- 401(k) plus match, to help plan for your future
- Paid time off (starting at 15 days), plus paid holidays, paid
sick days, and paid personal days
- Flexible Fridays
- Option to work completely remote
- Access to senior management and mentoring opportunities
- Optional COVID safe company gatheringsLogical is an Equal
Opportunity Employer. We strongly encourage candidates of all
different backgrounds and identities to apply. Each new hire is an
opportunity for us to bring in a different perspective, and we are
always eager to further diversify our company.
Keywords: Logical Media Group, Miramar , Digital Marketing Paid Search (PPC) Strategist (Remote in US), Advertising , Miami, Florida
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